The text discusses leveraging Inbox Stories to achieve personalized communication by connecting Storyly with CRM or user data integration. This approach enables personalized content delivery at scale, tailoring offers and recommendations to individual users. By segmenting the audience based on their purchase history, businesses can provide highly relevant content, fostering deeper engagement and enhancing customer experiences. The example cited illustrates using personalized recommendations in an email, referencing a previous purchase to suggest complementary products and recipes.