With the year in full swing and a constant focus on what's trending, sometimes it's refreshing to be reminded of the importance of going back to the fundamental marketing knowledge we all have. Keep it simple, and all that!
For our last Donuts & Demand, Goldcast's Head of Marketing and Growth, Kelly Cheng, talked to Nicolette Konkol, Global Head of Demand Generation at Morningstar, about why no campaign can succeed without revisiting the basic questions marketers learn early on.
Nicolette also shared a BTS look at a previous campaign she worked on, in which she successfully motivated employees to amplify a message (a marketer's dream!), as well as how she's thinking about attribution in her current role.