"It was just a nightmare operationally to pack boxes and go to the post office. And so I dreamed of a better solution and here we are today. And we've had almost 300 million spent on our platform," says Kris Rudeegraap, Co-CEO & Co-Founder at Sendoso

In this episode of The Content Cocktail Hour, Kris Rudeegraap, Co-CEO & Co-Founder at Sendoso, discusses how gifting can be a game-changer in your outbound marketing strategy. He explores why outbound marketing remains relevant and how personalized gifting can strengthen customer engagement. Kris also explains how Sendoso helps both small and large businesses streamline their gifting efforts, while also addressing the impact of AI in improving marketing efficiency.

In this episode, you'll learn:
(1) Why gifting works as a key outbound strategy for marketers
(2) How AI is transforming outbound marketing and the SDR role
(3) Ways to simplify gifting operations for companies of all sizes

Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Kris on LinkedIn: https://www.linkedin.com/in/rudeegraap/
Check out Sendoso: https://www.sendoso.com/

Timestamps:
(00:00) Intro
(01:43) Loving the pain point that you're solving
(07:41) Gifting and direct mail post-pandemic
(11:35) How outbound continues to change with AI
(15:38) Why gifting isn't a silver bullet
(18:25) The secret power of product marketing in B2B