Renting vs. Owning the Post-Review Local Consumer Journey
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Miriam Ellis Miriam Ellis
7 min read
Renting vs. Owning the Post-Review Local Consumer Journey

Local search is a mixed blessing: Loss of control over significant parts of the customer journey can be a source of legitimate stress for owners and marketers, but control of the most important aspects of the consumer journey remains strongly on your side, and you can thrive without the parts you...

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