Automating and integrating GTM processes is crucial - especially during unprecedented levels of growth. How can you ensure you are utilizing your full techstack and keeping up with the high growth demands?
The truth is, RevOps professionals often overlook the end-to-end process of integrating a techstack. Justin Browne, Head of Sales Strategy, Sales Operations, and GTM @ Workato, and Danielle Marquis, VP RevOps @ Zappi, have been there, done that, and sat down with MSP to share their lessons learned.