Does the Challenger Sales approach really help you close more deals? | Avoma Blog
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11 min read
Does the Challenger Sales approach really help you close more deals? | Avoma Blog

We all know that no one technique works in every situation or helps you close deals all the time. And yet, given the increasing instant gratification mentality, there is always an obsession to find a magic bullet. The Challenger Sales technique is one such controversial topic that either has great fans who swear by its results or staunch critics who dismiss it as yet another sales buzzword. So what exactly is the hype about the Challenger Sales? Does it make sense for anyone to adopt it, or is it for SDRs and AEs of a specific kind, like Type A salespeople? That is what this blog post dives deep into.

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