In episode two of the Midnight Madness series, Kara Morin from the customer success team at PostScript sits down with Cali, the senior marketing manager at Graza, and Rose, the senior manager for retention marketing at Fat Earth Media, Graza's agency partner. They discuss Graza's engaging creative strategy ideas for SMS marketing. Cali shares her journey of discovering SMS marketing, starting with her previous role in the tech space where SMS wasn't a priority. However, upon joining Graza, she was excited to find that SMS was already being utilized and looked forward to contributing to its growth and evolution. The episode also includes a reminder about a swag giveaway for attendees and sets the stage for a discussion on how brands can enhance their SMS marketing strategies.