In the world of digital marketing, there are two main types of strategies that businesses use to market their products and services.

The first is waterfall marketing. This process involves creating a plan and then executing it in stages over time until your product or service is ready to be released into the wild.

The second type of strategy is agile marketing, which focuses on quickly iterating through ideas and testing them out with real customers as soon as possible. This way, you can find out what works best before investing too much time into any one idea.