We're back with the next installment of Markies Monday, a weekly blog series designed to help you learn more about the 2020 Oracle Markie Awards and its categories, finalists, and winners. Make sure to check back each week to learn how Oracle Advertising and CX customers are driving success and building customer relationships that last.

When reviewing the finalists' submissions for the Oracle "Thinker Award for Best Innovation in Sales," it became clear that successful innovation gives businesses a much-needed competitive advantage.
Let's take a look at three ways the Markie finalists gained a competitive advantage through innovation.