Architectural Choices: Connecting Clicks to Sales in a Digital Environment
Posted Apr 16, 2021 3 min read
Architectural Choices: Connecting Clicks to Sales in a Digital Environment

Back in the old days, disconnected data repositories were called "islands of information." (I always liked that visual.) Today, unconnected datasets are more likely to be described as "data silos," but the essential problem is still the same: how to connect information to get a comprehensive view of a process, whether it be goods moving through a global supply chain or a digital customer journey that leads to a sale.

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