Unfortunately, not everyone knows how to use hashtags correctly, even though we see tons of them on social networks every day. The article contains useful tips for using hashtags in Facebook, Twitter, LinkedIn, Instagram.

A hashtag is a keyword or phrase that is preceded by a # and used in social media posts. As a result, your post becomes available to people with the same interests, even if they aren't subscribed to your updates. For example, you're an Apple fan and are thinking of buying an iPhone 12. Just add a hashtag "#iPhone12" to your query and the search results will show you all iPhone 12-related publications, including news, special offers, rumors, and hacks. The search results in this case will consist of posts of all users who have written "#iPhone12".

One of the benefits of using hashtags is that your posts become more popular. Thanks to hashtags, your posts aren't just limited to your followers. Your content will be available to all other users interested in similar topics, who are searching for this hashtag. Choosing the right hashtag can dramatically expand the reach of your social media posts to thousands of potential followers, fans, or customers.