When I connect with startup founders, no matter the industry or stage, the conversation often comes back to a common challenge: marketing. How do we do it well? How do we maximize our spend? And who's the right person to do it? These are all valid questions, and they all come back to one central factor. People. The key to building a successful marketing engine for your growing company is surrounding yourself with the right people - from the talent you bring on to the advisors you rely on for support and guidance.