Targeting the wrong keyword in your article or on your landing page is a
disaster. No matter how much traffic you bring in by ranking, it won't matter.
That's what makes keyword research so important. When you understand your target
personas-their wants, their needs, the intent behind their search-you're able to
increase traffic that's relevant to your business and your goals.

Combine that with the knowledge of how search engines work
[https://www.spyfu.com/blog/how-do-search-engines-work/], an