Sink or Swim: Manage Your Sales Through a Downturn
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Pete Kazanjy Pete Kazanjy
1 min read
Sink or Swim: Manage Your Sales Through a Downturn

You can either sink, swim or be the captain of the ship.
When sh*t hits the fan and the market takes a dip, venture capital goes running.
When VCs start to tighten their purse strings go-to-market leaders are the first to feel it.

If you've been a sales manager for any length of time in 2022, you've learned that downturns happen for many reasons including, but not limited to economic market bubble popping, worldwide pandemics grinding everyone to a halt, and many others...

There's a lot out of your control as a sales leader, but something you can control is understanding the situation you're in and pivoting the team to survive - and thrive - in whatever the new normal may be.