The idea of creating an entire marketing campaign from scratch may sound overwhelming, but it can be a straightforward process if you go about it the right way. It all boils down to gathering feedback from target audiences and strategizing accordingly. If you don't understand what your audiences' want or need, or understand how they feel, how can you effectively generate messaging, emails, creatives, or social media posts (to name a few) that resonate with them, or compel them to act?