As Larry Ellison so aptly put it during the Oracle Cloud CX Virtual Summit, "Sales automation software should help you actually sell more, not just provide better forecasts to your manager."

Our customers tell us that often. Selling more comes down to helping reps spend less time searching, doing data entry, and completing sales activities with fewer clicks, so they can focus their valuable time on actual selling. CRM should help you sell more, not create more work.

We know this is a common challenge. Our recent study with Beagle Research found 90% of digital sellers complain that certain aspects of their job take longer than they should.

In 2020, we released a number of UX enhancements to make Oracle Sales a system of recommendation, not merely a system of record. And this year, we're taking them to the next level.