I'm a great director of marketing. Why am I not a VP?
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Martina Lauchengco Martina Lauchengco
I'm a great director of marketing. Why am I not a VP?

Years ago, I watched a talented director of marketing take a high-profile startup from stealth to launch to millions in revenue.

She built out product marketing, corporate communications, PR, brand, and partner marketing teams. In all, her marketing organization grew to nearly 20 people in less than a year, including three experienced directors who all really liked working with her. Looking around, she saw others with less experience in their functions with VP titles, and she wondered: Why am I not one?

The hardest part about all this? Getting quality feedback so you know what to work on because so much of this is subjective and not about marketing skills. If you find yourself butting up against a title ceiling, ask for brutally honest feedback from people who want to see you succeed. Then forge a plan with a peer, coach, mentor or manager. And if no one inside your company can do it, that's exactly why career coaches exist.

Better yet, don't wait for your next annual review or lack of a promotion to try working on some of this. These are essential marketing leadership skills at every level, and learning how to practice them will benefit you at any stage of your career.

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