LTV: how to use available data to predict customer value | OWOX BI
Associated with
Vlada Malysheva Vlada Malysheva
Alyona Samovar Alyona Samovar
7 min read
LTV: how to use available data to predict customer value | OWOX BI

Using the example of a large e-commerce business, we show how to integrate user data into a single repository and select a calculation methodology using different customer cohorts.

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