CHG Healthcare started using Invoca
to get better attribution for calls
being driven by digital campaigns.
But then it unexpectedly uncovered
inefficiencies in its call centers.
CHG Healthcare helps place physicians in
medical facilities, which involves an intricate
recruiting process. Physicians who are looking
for placement call CHG companies like
Wetherby Healthcare and CompHealth seeking
assistance from specialized consultants and
recruiters. Virtually all of the company's
business from individual physicians is from
inbound phone calls, and a great deal of those
calls are driven by digital marketing campaigns.