Progrexion speeds consumer access to tailored credit services with the help of Invoca call tracking and Adobe Experience Cloud.
The problem for Progrexion was that the company had very little visibility into what marketing channels or content were driving inbound calls.
Knowing that Progrexion needed to integrate inbound phone calls into its digital marketing
journey, Jones chose Invoca's call tracking and analytics platform to collect and integrate call
data and voice insights into Adobe Experience Cloud where it could be used to better
understand customer behavior and ultimately optimize both online and offline marketing
strategies.