Email list segmentation is to help email marketers realize that all contacts are unique, each of them having their own interests and preferences. Once you've identified the target market, you've laid a solid foundation for your email marketing strategies-email opens, click-through and conversions.

In Zoho Campaigns, creating sub-sets for your list of contacts is done with the help of standard and bulk segmentation. With bulk segmentation, long and bulky lists are easily segmented. All you have to do is, provide the field name that has to be segmented and you will automatically have the number of possible segments. These will help you target your contacts to analyze their behavior closely and decide on future email campaigns.

You can segment your list of contacts based on the data you collect from them.