Associated with
Volkan Özturan
Posted Feb 22, 2022
•
5 min read
Tealium + Meta TUI Future Proof Social Ad Spend
After using the Meta Conversion API, TUI saw their cost per booking drop by 6%. Their conversion rate for social traffic across the platform increased by an impressive 29% and their Return on Investment (with 'investment' in this case being TUI's directly attributable ad spend) increased by a significant 18%.
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