Dave Dabbah, CMO at CleverTap is a customer engagement expert with years of experience helping brands drive brand loyalty. In this episode, he shares his insights into everything from engagement measurement to the end result of creating a community around your brand.

"CleverTap Engage" is a video interview series featuring the globe's most respected CEOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.