The Playbook for Companies in Emerging Categories

E-Commerce Platforms / Shopify / Podcast Episodes

The Playbook for Companies in Emerging Categories

Associated with

Shuang Esther Shan

Meghan Coyle

Melanie Masarin

5 min read

The Playbook for Companies in Emerging Categories

Shopify

Ghia founder Melanie Masarin sought to redefine drinking and introduce customers and restaurateurs to an emerging category: non-alcoholic spirits.

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