A social media manager is vital to every company, especially during a crisis. Unfortunately, some companies choose that time to eliminate that role. Here's why that's a big mistake. Businesses everywhere have been forced to press pause or at least scale back. Even those businesses operating online may be impacted by the financial hardship of their customers, disruptions in the supply chain, and myriad other concerns. Cutting costs makes sense, of course, but many businesses make the mistake of starting off by cutting their marketing departments right off the bat-without thinking exactly about purpose, and benefit of each specific