How DriftLead leverages CallRail's API to enhance Google ads quality through in-depth call analysis
As a rapidly-growing paid media agency, DriftLead relies on innovative tools to enhance their clients' advertising campaigns. They utilize a variety of platforms and technologies to gather critical data, and one tool that has proven indispensable in their arsenal is CallRail.
CallRail's suite of features has allowed the DriftLead team to better track and analyze phone calls and form submissions. This has enabled them to measure the success of their clients' marketing efforts more accurately and better optimize toward lead quality.
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