Tools and Tips for Building Your Own Attribution Model
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Misha Salkinder Misha Salkinder
Posted May 18, 2023 8 min read
Tools and Tips for Building Your Own Attribution Model

Misha Salkinder, CaliberMind's Director of Customer Data Strategy discusses the tools of the trade, including the pros and cons of each of your options. He also outlines the level of expertise and the time commitment that goes into attribution.

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