Companies that start in so-called unsexy markets are my thing.

The type of "under the hood" startups I find fascinating are all substance. They often operate behind the scenes, helping to either accelerate a company's progress - or prevent everything from grinding to a halt. These companies frequently spring up in semi-obscure spaces because a savvy founding team has correctly pinpointed a customer pain point they can solve.

Great teams then capitalize on this "wedge," building out their product roadmaps to fill adjacent market needs. Ironically, as they expand their roadmap, these businesses often become much bigger - and sexier - than they appeared at first blush.

Recently, I've had the good fortune to consider some pretty pivotal trends in modern software development by way of FOSSA. FOSSA is astutely solving a huge pain point in compliance (see:"unsexy" but actually fascinating market with tons of adjacencies ) as a result of their read on these trends. We're excited and proud to invest in their Series A because we also see the potential of the niche they're so cleverly filling for customers like Uber, Zendesk, Twitter, Docker and others.