Philips Hue is a leader in the energy-efficient lighting space, offering the largest range of indoor and outdoor smart LED lights. The campaign outperformed nearly all its benchmarks and norms and all 15 posts outperformed the norm-a huge success for the Philips Hue team. 87% of consumers responded positively to the campaign, either liking or loving the content, putting the campaign 18 points above the norm. What's more, the campaign moved the needle on the bottom of funnel metrics, with more than 9 in 10 consumers likely to purchase Philips Hue.