Positive Word-of-Mouth Marketing: Its Benefits and Challenges
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Posted Jun 24, 2022 13 min read
Positive Word-of-Mouth Marketing: Its Benefits and Challenges

Positive word-of-mouth marketing (WOMM) is a critical strategy that is quite a bit more complex and multi-faceted than it might first appear. Acting as both a promotional tool and a survey of consumer sentiment. In this article, we'll discuss the concept, its benefits, and the common challenges it presents marketers both in-house and agency side.

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