Brand, "it gives you wings" -
Posted Mar 20, 2022 6 min read
Brand, "it gives you wings" -

8B Red Bull cans were consumed last year.  The privately held energy drink company does more than $7B in annual revenue and has 24% of the market share of energy drinks.  Similar to media companies, consumer packaged goods - like beverages - have no real defensible moat like unique technology or patents do.

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