Sales teams have long known the value of customer relationship management (CRM) systems for more efficient and effective sales operations.

However, CRM automation functions are now adding even more value to the bottom line.

In particular, automating lead routing and nurturing can help sales teams focus on the most promising leads and close more deals.

Other automation functions that CRM tools are now getting good at include automatic lead capture from websites and other online sources, intelligent lead scoring and grading to prioritize leads, and campaign management and execution, which in turn includes email marketing and SMS marketing.

All of these automation functions help sales teams move leads through the pipeline more efficiently and close more deals.

In short, CRM automation is a powerful way to drive more revenue.

In this blog post, we will cover key CRM automation functionalities and a couple of examples of great CRM automation tools.

We will also tell you how to get started if you are new to CRM automation.