6 min read
Backfilling Historical Data in Marketo Measure
Backfilling historical data is something that comes up quite often when working with clients on Marketo Measure. Here's the scenario... There's a specific type of campaign that hasn't been tracked in the past, but we want to start tracking it. But, we want to be able to backfill the historical touchpoint dates, instead of it all just being forward-facing.
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