So in case you missed it, this week's Back to Basics series is all about how to use everything from popups to email marketing and SMS to build a successful business. And today's episode is about how cart savers can help you reduce cart abandonment by up to 10%. Because about 70% of shoppers who add items to their cart are going to leave your store without placing that order. And you have to be doing something to try to save them before they bounce.