While there's no doubt that COVID-19 has hit retailers hard, the fact is that retail has been in transition for quite some time. Rapidly changing consumer behaviors plus the continued improvement of data collection and analytics, and artificial intelligence (AI), to name a few, are changing the landscape faster than most retailers can keep up. At the same time, retailers have been battling everything from the e-commerce giants to misperceptions like "brick and mortar" shopping is dead.