If you're familiar with text marketing, you've probably heard the term "short code texting" come up in various scenarios. Short cold texting is a business marketing practice that's just as efficient as it is popular.

Beyond its efficiency, though, it's important to know how it works before applying it to your marketing strategy. For one thing, knowing what it is and how it works could help you increase the turnover it brings to your business.

With that said, let's discuss short code texting in detail. We will go over its working principles, types, and how it can benefit your business.