Posted Nov 6, 2023
Social media's role in modern customer service
For over two decades, audiences have turned to social media to share praise, air grievances and everything in between. Social is an established support channel, yet only 20% of brands have well-defined social customer care strategies.
Social customer care is your chance at a competitive edge. To help you secure the advantage, we surveyed consumers and leaders across customer service, marketing and communications to find out how leading brands are elevating the most pivotal touchpoint in the customer experience.
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