Navigating the ABM Landscape - Unveiling Expert Insights and Pitfalls to Avoid
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Renny Fidlon Renny Fidlon
Posted Nov 30, 2023
Navigating the ABM Landscape - Unveiling Expert Insights and Pitfalls to Avoid

Renny shares advice for B2B SaaS marketers, emphasising predicting client intent and providing value-added tools. He also stresses sales adoption as crucial when launching ABM platforms and suggests businesses pivot from sales enablement to buying enablement in the current unpredictable economy.