To be a good writer, you need to consider the needs of your audience. Is your writing adding value to their lives? If not, then it may be time to change things.

Ann Handley is someone who adds value. She's been living a portfolio life for the past dozen or so years, making a living as an author and a speaker, and as the Chief Content Officer at MarketingProfs. Her latest book Everybody Writes is filled with great tidbits and tricks for writers. I love the short chapters that are part inspiration and part guidebook.

Listen to this week's episode of The Portfolio Life as Ann and I talk about what makes marketing good, how deadlines are beneficial, and struggles all writers face.