Posted Nov 29, 2023 5 min read
Building A Realist's B2B Content Marketing Strategy

If you've worked in B2B content marketing for any time you've probably been using some flavor of a very popular playbook-a focus on SEO and inbound marketing designed to capture email addresses. I'm sure it was more complex than that and your particular organization had its own nuanced approach, but that was probably the loose framework for what you've done.
Well, as you look ahead to building your content marketing strategy for next year, you might want to think about switching things up. Here is a six point framework for building your new content marketing strategy.

More Ways to Read:
📓 Original Deep Dive The full article for those who want to immerse themselves
🧃 Juice It The key takeaways that can be read in under a minute
Sign up to unlock