Our host, Rachel Downey, deals in podcasts every day. If you follow her, you've heard her say "it's never just a podcast". It's a call to think bigger about your media strategy. But what does that mean to others? And is Rachel correct in her thinking?
So she asked Devin Bramhall, marketing advisor and host of Don't Say Content. And she says that media-first strategies are the future of brand-building.