Standing out from your competition in local search results can seem like a nearly impossible task. If brands want to win over consumers in today's hyper-local and competitive world, it's essential to find new ways to continuously engage with consumers.

This is where Google Posts, one of the most robust features in Google My Business (GMB), comes into play. By incorporating Google Posts into your local SEO strategy, your brand can connect and drive purchase-ready consumers to your business.

Keep reading to find out how you can develop an impactful local marketing strategy with Google Posts.