Unlike any other year in recent history, 2020 has seen consumer behavior, and by extension, the retail market, significantly disrupted. Global public health measures in response to the pandemic quickly and dramatically affected not just consumers' ability to shop in physical locations but also their desire to. Grocery stores, deemed "essential businesses" and not subject to long-term closure, have nonetheless felt the significant effects of shifting consumer behaviors, perceptions, and expectations.
In the Anatomy of Change: Understanding Consumer Behavior When Grocery Shopping in the New Next 2020, we examine the key impacts of COVID-19 on consumer behavior - including permanent changes in consumer shopping habits, ongoing challenges in maintaining the grocery experience, and consumer exploration of new brands. It also explores what these changes mean for the future of grocery retail.