Reducing Your Advertising Spend by Predicting the Click-Through Rate
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Samuel Kellett Samuel Kellett
6 min read
Reducing Your Advertising Spend by Predicting the Click-Through Rate

Predictive Analysis Bloomreach's Machine Learning capabilities can be used to make predictions on the click behavior of potential customers, allowing us to present the client's advertisements to the right customers at the right time. Implementation The end-to-end implementation of the Click Prediction algorithm took four weeks. Our consultants spent one week on the calculation of

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