How to Detect and Tackle Perverse Incentives in A/B Testing: Prioritizing Rigor and Process
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Trina Moitra Trina Moitra
 Uwemedimo Usa Uwemedimo Usa
Posted Apr 3, 2024 36 min read
How to Detect and Tackle Perverse Incentives in A/B Testing: Prioritizing Rigor and Process

Are quick wins sabotaging your business? Learn about perverse incentives in A/B testing and how to prioritize rigor and process for lasting results.

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