File this one under: Why didn't we think of that?

Ikea in Russia, with the help of its agency, Instinct, have created the first-ever Instagram website to promote its new PS 2014 Collection.

Designed for mobile users, the website lives on Instagram through the @ikea_ps_2014 handle. Clever tagging and a multitude of handles associated with products in the PS 2014 collection mimic a traditional website experience within the Instagram app.