So you're a marketer, and you've heard that user experience research can solve a lot of problems. But how? And which problems? And where do you go to learn more? Whether you're looking to increase your Net Promoter Score, or want to understand why site visitors are bouncing, or are seeking explanations for your latest A/B test, UX research can provide valuable tools for addressing qualitative questions about your leads... but it's tough to know where to start. Look no further! As marketing folk who once found ourselves in the same marketing-plus-UX-whaaat? predicament, we have compiled a handy list of 8 beginning articles to help you start your journey into the world of UX. While by no means comprehensive, these are just a few resources we have come to appreciate because, well, they just make sense to us! In the following list, you will find articles that answer the following questions: