CMO Coffee Talk 'Aha! Moment': Why Return on Attention (ROA) Is Worth ... Paying Attention To
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Matt Heinz Matt Heinz
CMO Coffee Talk 'Aha! Moment': Why Return on Attention (ROA) Is Worth ... Paying Attention To
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Marketing maven Matt Heinz unpacks a metric that's gaining traction among B2B marketers: Return on Attention, or ROA. How does a prospect's sustained engagement convert into a higher likelihood to buy? And now that you've earned the prospect's attention, what's in it for them?

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