Any business with an eCommerce presence understands that conversion rates reign supreme atop key business objectives used to measure success. Whether you're new to eCommerce, or you're a well established eCommerce brand, most eCommerce marketers would describe their ideal world as: Every new and returning customer would visits our website, easily find products that they like and are relevant to them, add them to their cart, and seamlessly complete their transaction. Sounds ideal, right?