Whether you want to know how many mobile devices accessed your contact page from
Albania or what percentage of your traffic is made up of "travel buffs," the
questions you have about your website and its audience can most likely be
answered by Google Analytics-no matter how silly or granular they may be.

In fact, the problem with GA's data haystack is that most people don't know
where to find the needles of information they are actually looking for. Instead,
they get distracted by vanity metric